Tiffany&CO

To celebrate the launch of the new Paper Flowers collection available in Singapore, Tiffany tasked us with developing a media-worthy launch concept that would get Tiffany talked about across key press & influencers. Targeting a highly social and digitally-engaged audience, we recreated Breakfast at Tiffany’s for the modern Singaporean through a collaboration with the culturally-renowned Tiong Bahru Bakery and activations along the famous Orchard Road.

A robust media and press strategy was put in place, targeting key news titles in the run up to the launch to generate buzz and top-tier luxury titles to discuss the collection.

Relationships were developed with key influencers that represented the new generation of Tiffany - an empowered, self-made woman who didn't need a man to buy her a ring. Top APAC influencers and entrepreneurial woman including Willabelle Ong, Tabitha Nauser, Sonia Chew and Aarika Lee turned out in force to celebrate the campaign. Photo-calls were utilized with key faces to drive more press opportunities, including at the opening of the Tiong Bahru Bakery and at a special VIP launch evening at Museum of Contemporary Art where media could explore the collection in more detail.