Mr Kipling USA Launch

Mr Kipling is the UK’s #1 cake brand, having served British families for over 50 years. In 2022, it made its debut into the U.S. market when it launched its cake slices onto the shelves of 219 Target stores.

To support the launch, we employed a robust trade and consumer approach which first introduced the brand to important media and executives within the trade industry before conducting a broader consumer awareness campaign later in the year across PR, social, events and influencers.