HIGH NOON × SWIMPLY

Turning the ultimate summer occasion into a brand experience

For High Noon, we saw an opportunity to move beyond traditional drinks marketing and own the behaviour the brand naturally belonged within: summer pool days.

We brought together High Noon and Swimply — the platform that lets people rent private pools by the hour — to create an unexpected partnership built around a simple consumer truth: you don’t need to own a pool to have the ultimate pool day.

Together, the brands gave consumers access to free private-pool experiences and custom High Noon pool packages, turning the product into an experience people could participate in and share. We amplified the partnership through PR, creators and an experiential launch, creating a culturally relevant summer moment that connected brand, occasion and consumer behaviour.