BRITA × HENRY HOLLAND

Turning a sustainability message into something people wanted to wear

Long before single-use plastic became a mainstream brand conversation, I identified an opportunity for BRITA to move beyond functional product messaging and establish a more culturally relevant voice around sustainability.

Tapping into the growing intersection of fashion and activism, we partnered with British designer Henry Holland to create a limited-edition collection of slogan T-shirts made from recycled plastic waste. Featuring Don’t Be a Waster and Single-Use Plastic is Never Fantastic, the collaboration turned BRITA’s sustainability credentials into a bold, wearable statement, with profits supporting the Marine Conservation Society.

We built a wider cultural ecosystem around the partnership, bringing in Lily Cole as an ambassador and working with Emma Gannon to take the conversation into her community. Original film content, a media launch and a live discussion on Ctrl Alt Delete transformed a product issue into a broader conversation about plastic consumption.

Partnership Strategy · Cultural Insight · Creative Development · Talent & Influencer Strategy · Integrated Launch