Madison / Savile

Madison / Savile is a new blazer brand for women, founded by finance manager turned fashion CEO. With a passion for female empowerment, I worked with Madison / Savile’s CEO to provide 360 support across brand strategy, communications strategy and launch PR. After developing a strategic approach that helped the brand focus on armoring women from the outside, we worked to establish a business model that would do exactly that through empowering email content, a podcast and strategic partnerships. This included a partnership with LA-based charity Elizabeth House to provide homeless women and children with sales proceeds and blazers to wear for job interviews.

To generate hype ahead of the launch, we utilized a press office function to secure founder interviews in key media including Arianna Huffington’s Thrive Global, Medium and Create and Cultivate. I utilized my network to secure influencer placements, including with the stars of Selling Sunset.