BURBERRY BEAUTY × OLIVIA DEAN

Connecting an iconic British beauty brand with a new expression of modern London

For the next chapter of Burberry Her, the opportunity was to find a global ambassador who could embody the fragrance’s British heritage while representing a more contemporary, culturally relevant expression of London.

British singer-songwriter Olivia Dean became the global face of Burberry Her — bringing her distinctive combination of creativity, confidence and modern British identity to the fragrance franchise.

The partnership was designed to live beyond traditional campaign imagery, with Olivia at the centre of a wider brand world spanning content, storytelling and physical experiences, including an immersive Covent Garden activation and live performance.